Case Details
Brand: KFC
Brand owner: Yum China YUM CHINA
Main Agency: Dentsu Creative (Isobar)
Launched on the market: Mainland China
Delivery time: 2021/7/19-2021/8/19
Industry: Food and Catering
Media channels: live broadcast, social media (Little Red Book, Weibo), mobile & APP
Background/Goals/Challenges:
KFC breakfast is committed to researching traditional Chinese food, and constantly innovating to create products that meet Chinese tastes. In order to attract consumers who love authentic Chinese flavors, KFC Breakfast this time focuses on the famous traditional dish - fish-flavored shredded pork, and launched a Chinese breakfast...