Case Details
Brand: Lay's
Brand owner: PepsiCo
Main Agency: Mindshare China
Main agency holding group: WPP
Launched on the market: Mainland China
Industry: Food and Beverage
Media channels: Influencers (star/celebrity spokesperson, key opinion leader KOL, key opinion consumer KOC), mobile & application APP, online display advertisement, information flow advertisement, video/micro-movie, social media, event, activity & experience, Content Marketing, Brand Crossover/Joint Marketing
Background/Goals/Challenges (limited to 300 words):
China's floating population exceeds 200 million, and many young people leave their hometowns to struggle for life. With repeated epidemics, young people's lives are...