Chopping Block
Why Lord Hutton may be a great deal wilier than most advertising agencies
Jeremy Bullmore
Despite the fact that we allobey it, not many people seem toknow about the Law of InstinctiveReceiver Challenge. Among the fewwho do understand it may, astonishinglyenough, be Lord Hutton but I'll come to thatlater.
Politicians have absolutely no understandingof this law and neither do most marketing companies.This is how it works.
We sit in front of our television sets listeningto a politician telling us of the quite astonishingachievements of his party...