why financial services should value older consumers
Leon Kreitzman
- 'You are old, father William,' the young man said,
- 'And your hair has become very white;
- And yet you incessantly stand on your head
- Do you think, at your age, it is right?'
- Lewis Carroll
Old age always was another country. Until recently, few lived there. Those that did were regarded as exceptional the survivors. As the comedian George Burns, who was still performing well into his nineties,...