Why Companies Shun MBAs
...and why they should think again
John Mayheadand Tim AmblerLondon Business School
We do companies shun MBAs? On the one hand, they are seen as not 'fitting in' with established marketing career development patterns, but on the other hand senior marketers bemoan the lack of top-level attention given to marketing. Marketers do not command the respect from peers and chief executives that we would like maybe, just maybe, the MBA training equips talented young people with the very skills marketing departments need most. If they do not fit in, is that their...