The Value of Fame
Brand Fame The New Currency?
Alastair Stewart,Nigel Bogle, Bartle Bogle HegartyMatthew Freud, Freud CommunicationsJim Hytner, ITV andProfessor Geoffrey Beattie, University of Manchester
In October 2001, the Marketing Society hosted a discussion on brand fame chaired by Alastair Stewart. Taking part were Nigel Bogle (CEO, Bartle Bogle Hegarty), Matthew Freud (CEO, Freud Communications), Jim Hytner (marketing and sales director, ITV) and Professor Geoffrey Beattie (University of Manchester). Their conversation went as follows:
Alastair Stewart:I recently chaired an event where the keynote...