The personalised, multichannel shopping experience is here
Sam Williams-ThomasOgilvyOne UK
James Murphy hit the nail on the head in his article, 'Super-personalise me' (Market Leader Q2 2015), when he said: "Personalisation is a promise that every brand wishes to fulfil." This is especially true across the retail sector.
Retailers now have a range of technology solutions at their disposal that enable them to build a detailed profile of their customers and deliver a personalised shopping experience. Moreover, as customers have become accustomed to shopping both off- and online, retailers have had to ensure this personalisation is embedded...