Responsible marketing from the inside out
Leslie PascaudAdded Value
Our employees are our greatest asset.' Most CEOs, especially in the service sector, have said this at one time or another. If this is the case, how can companies ensure both quality of staff and loyalty?
Sustainable marketing has a strong correlation with increased employee morale, retention and productivity. Take Avon. It provides a good example of the benefits of employee dedication to ethical practices, through its breast cancer initiatives. The company recognised years ago that support of this cause was a perfect fit for a business built on strong...