Renovate Before You Innovate
Why doing the new thing might not be the right thing
Sergio Zyman IThe Zyman GroupArmin A. Brott
Everywhere I go, it's the same story. Over lunch with a client, the VP of marketing talks my ear off about all the new products the company is planning to introduce. At the quarterly meeting of one of the firms whose board I sit on, the CEO spends 20 minutes describing the new markets the company is getting into and the acquisition deals they're working on. And these guys aren't...