Needed: a Jack of all trades and master of everything
Jon SteelWPP
WPP's Fellowship Programme is no easy ride but its positive effects are far-reaching, writes Jon Steel.
There was a time, not too long ago, when the people who ran advertising agencies had usually worked in such agencies for their entire careers. The same was true in PR, media, research, and design companies. Agency leaders tended to be lifers, who were masters of their discipline.
More than 20 years ago, Martin Sorrell (he was not yet Sir Martin) predicted that in the future, such people would be regarded...