How to win friends and influence people

Philip Beeching

This paper discusses the rapidly growing phenomenon of `social networks', and describes how (and why) they are being driven by young people on the internet.

How to win friends and influence people

Philip BeechingBeechwood

'Social Networks' are not a new phenomenon. The term was first used in the 1950s by a man called J.A. Barnes, who was studying human relations in a Norwegian fishing village, and social network analysis has emerged as a key technique in modern sociology, anthropology, social psychology, information science and organisational studies.

The so-called rule of 150, states that the size of a genuine social network is limited to about 150 members and the 'small world phenomenon' is the hypothesis that the chain of social acquaintances required to connect one...

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