Growth drivers: Accept the challenge
Andy Bird and Mhairi McEwanBrand Learning
The Brand Learning Wheel™ is a simple model to help organisations appreciate what building marketing excellence requires in practice and helps them prioritise the core capability drivers
"THE WORLD is changing fast. The breathtaking pace of technological advances and the advent of social media have prompted an unprecedented growth in ‘people power'. In parallel, the urgency of achieving environmental sustainability, the shift in economic power to emerging markets and the cultural implications of globalisation are transforming the world in which we live.
The speed and...