from fringe deviance to mainstream
The path of innovation
Matt RyanBlack Monk Consulting andWatts WackerFirstmatter
- Mad has become mainstream. Either that or society has sunk to our level.
- John Figarra (coeditor, Mad magazine)
Mad is not the only deviant to find its way to the centre of social convention. Turn on your television and you can witness corporate America's commercial embrace of the dark side in living colour and Dolby surroundsound. A clip from Easy Rider the 1960s paean to outlaw biking, the counterculture, casual sex...