Coping with the post-advertising age
Philip Gould Philip Gould Associates
I started work in advertising just over 30 years ago in October 1975. I remember well my first day at an agency. There was a sense that I was not just entering an office, but a kind of cultural and creative emporium of our times.
I knew well why I wanted to work in advertising. It was for the experience. My ultimate destination was politics but I wanted to learn. So I chose advertising because I wanted to penetrate the very heart of modern communications.
In truth, I was...