Consumer insight: Boring is the new primetime
Yarden YaroshevskiStikiPixels
Here is a behaviour you will often see: the moment people have a tiny gap in their day they immediately get their phone out. On the tube or on a flight, so many people are engrossed in their tablets or phones that you wonder how we managed to travel before the invention of the touchscreen.
There is a new audience out there, the 'easily bored'. They're some of the most attractive consumers, but also among the hardest to reach through traditional media or even first-generation, digital desktop media.
Enough has...