Britain Thinks: (Ex)aspiration nation - what do our young people really want?
Deborah MattinsonBritainThinks
Earlier this year, Prime Minister David Cameron shared his views on youth aspiration. "If you ask children in the UK…" he observed, "…all they want to be is pop stars and footballers."
Well, at BritainThinks, we really have asked them. In collaboration with youth specialist field agency ResearchBods, we interviewed 679 young people aged between 14 and 16, and 527 parents of kids the same age. We also ran focus groups in London, Coventry and Leeds to dig a bit deeper. The results may surprise...