17 Ways to Murder an Idea
Roger NeillSynectics Corporation
A few years ago, one of my colleagues wrote an article entitled: Why are marketing people the enemies of innovation? It certainly did not make him popular but it remains an intriguing question. One reason is that the churn, the endless treadmill of marketing executives from one assignment to the next, seems faster and faster. One of our major multinational clients calculated that their marketing managers spend on average nine months in a particular role before moving on. Another possibility is that marketing folk have assumed that they are...