Campaign details
Agency: MRMClient: Microsoft UKCampaign Name: The Route to Resilience
In 2020, businesses experienced two years' worth of digital transformation in two months. Suddenly they were forced to adapt business models and support employees in new ways.
Microsoft wanted to be there for customers and partners at this crucial time, helping minimise disruption, ease transitions and remain competitive.
Strategy
Extensive research and analysis revealed the C-suite was steering technology decisions, and searching for quick answers on how to survive in a digital world. They were under increased pressure and had no time for complexity....