McDonald's Hong Kong: From Toys To Tenderness - How McDonald's Re-Invented Its Tie-in Promotions
Campaign details
Brand owner: McDonald's Restaurants (Hong Kong) LimitedLead agency: DDB Group Hong KongBrand: McDonald'sCountry: Hong KongIndustry Restaurants & takeawaysMedia: Integrated, Internet - search, Magazines - consumer, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Social media, TelevisionBudget: 500k - 1 million
Executive summary
Everybody knows McDonald's toys. Everybody loves McDonald's toys. The only problem, McDonald's is not a toy company! So we set out to turn a tactical Snoopy collectible promotion into...