Mastercard: Going beyond gifts

Rimjhim Srivastava, Abigail Kalaya Kwek Li Teng

Credit card brand Mastercard used digital and social media to connect with mothers in Singapore.

Campaign details

Brand: MastercardBrand owner: MastercardLead agency: Digital Arts NetworkContributing agencies: McCann Worldwide, Carat, OctagonCountry: SingaporeIndustries: Banks, credit cards, loansMedia channels: Online display, Online video, Programmatic display, Sales promotion, Social mediaBudget: Up to 500k

Executive summary

Every working parent feels guilty about not spending enough time with their child. Singaporean parents then use material gifts to replace time spent with their children. Mastercard wanted to remind parents that the best present they can give is their presence.

However, within the heavily saturated financial services category,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands