Campaign details
Brand: Marriott HotelsBrand Owner: Marriott InternationalAgency: MECCountry: United Kingdom, Germany, FranceIndustries: HotelsMedia Channels: Content marketing, Online video, Public relations, Social mediaBudget: 500k - 1 million
Executive summary
Marriott Europe's objective was to refresh its image among younger, tech-savvy, business travellers, but its existing sponsorship of innovation conferences was not doing enough.
The issue was that while Marriott's audience was paying attention to the speakers on stage, they were not noticing the brand sponsors of the event.
We persuaded Marriott to make a radical shift in...