Executive Summary
When ISBA's Director General states the digital advertising ecosystem is broken, then change is inevitable. Many of the issues facing marketers are persistent problems that have plagued digital advertising - and in particular programmatic - for years.
The Ozone Project is a strategic solution to these challenges. Born from a historic and groundbreaking collaboration between publisher rivals, our goal has been to build a premium digital advertising platform for the future - one based on trust and fairness.
- We aligned four leading publishers behind the common mission of building a High Attention digital advertising platform- a transparent,...