Executive Summary
To launch the world's largest reef restoration program and to prove there can be man-made solutions to man-made problems, Sheba transformed a barren site of dead coral into a living, thriving reef the size of two Olympic pools.
When viewed from the air it spelt out a simple message - HOPE.
This is a story 5 years in the making. A story of a cat food brand that aspired to differentiate and make a meaningful difference to the world by doing so.
5 years ago- Sheba wanted to offer consumers more to substantiate its premium price tag....