Sainsbury's: Christmas in a day - The real story of Christmas
AMV BBDO, PHD, Blue Rubicon
The real story of Christmas
This paper is about the story of the supermarkets at Christmas 2013. It's the story of the real winners and losers of Christmas - the story of how shoppers voted with their feet in those last few weeks when the fight for Christmas was really on.
It's the story of Sainsbury's success, with an idea that demonstrates a belief in the power of the brand to bring in customers and deliver growth, when everyone else was shouting about prices...