It's estimated that 21% of digital advertising spend is wasted every year due to slow loading or poor-quality ads affecting the user's ability to see a brand's creative messaging. * We sought to launch a display video advertising product that addressed some of the key industry issues surrounding inventory transparency and value, questionable view-ability and brand-safety head-on.
Reaching two thirds of 18-34-year-olds across the UK, LADbible Group knows how to generate huge reach and engagement among youth audiences. Whether it's original content or content marketing, we are always 'audience-first'. Therefore, we also wanted to offer advertisers an effective solution when...