How doing good helped Pedigree do good business in 2013
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This paper in a paragraph
This is a story about good business coming from doing good.
Whilst CSR has become a fundamental pillar for many big brands, too often 'good works' exist on the periphery of main marketing activities, divorced from business as usual. This is often because the cause is not linked to the brand's core benefit.
This case shows what can happen when a brand puts its 'noble purpose' at the heart of its commercial activities. It shows how centring all marketing activity around Pedigree's long-term partnership...