The challenge
HCL Technologies had a problem.
The $7 Billion Global IT services company comprised of 100000+ Ideapreneurs across 31 countries, which adds tens of thousands to its ranks annually has a falling image as a career destination amongst Indian millennials on college campuses- the talent pool of tomorrow.
This was cause for concern as HCL is an organization of millennials, with over 75% of our workforce belonging to Gen-Y (under ages 35yrs).
A decreasing presence on India b-school and e-school coupled with decreasing attractiveness of IT/ITES as a sector to pursue a career have led to HCL's Talent brand...