Campaign details
Agency: ARK CONNECT Country: Russia
The Summary Statement
The communication decision was inspired by the "Ambassador" coffee brand itself and its unique DNA. «Ambassador" is a messenger, and a representative. So we linked our brand with International Coffee Day. The brand became an ambassador of the international celebration.
The campaign #I'M_FOR_COFFEE drew the attention of the country's coffee lovers. We engaged the active online audience to the campaign with a series of virus videos. We activated groups in social networks. Attracted the attention of the press. And the brand acquired its own ambassadors, not only ordinary...