Campaign details
Agency: Toppan Printing Country: Japan
Summary statement
The ultimate undertaking to change "annoying" into "exciting".
The goal was to implement a project that could be picked up by local news or social media. In doing so, we hoped to further satisfy our core Nissin Yakisoba U.F.O. consumers and strengthen the image of Nissin's e-commerce website. We began the manufacture and sale of original food-safe discs depicting the image of a dam that could be affixed to the U.F.O. containers. It was a measure taken to change the annoying idea of "I have to drain the...