Campaign details
Agency: Starcom Country: Pakistan
Summary Statement
Over the years, Cadbury Dairy Milk has established itself as a brand that spreads love and happiness and has incorporated "Kuch Meetha Hoja sweet) in its overall messaging to better resonate with its consumer segments.
Chocolates are one of the common gifts for Valentine's Day making it a relevant occasion for us. With the campaign "Say It With Cadbury", we ' the consumers' mind as a brand that cherishes special moments by bringing people together in a touching way to fill their lives with true happin
Campaign Strategy
Chocolate...