Agency: CossetteCountry: Canada
Overview
Amnesty International works to stop human rights abuses, but the concept of human rights is often too abstract for the general public to grasp. A key aspect of all Amnesty campaigns is collecting signatures from supporters. Activists involved with Amnesty International know that their signature on a petition can change lives. Unfortunately, many people still don't realize the impact a simple signature can have.
Campaign objective
Raising Quebecers' awareness of the organization meant appealing to their emotional side. With zero budget, we had to persuade the public that signing a petition and making...