Agency: 20th Century FoxCountry: USA
Business challenge(s) & campaign objective(s)
Challenged with fierce competition, a fragmented media market, and a difficult brand category , Coldwell Banker--America's #1 real estate seller--was looking for a way to grab the attention of consumers and increase inquiries while remaining true to their core business of selling homes. And what better way to stand out than to build a campaign featuring one of the most recognizable homes in the history of movies: the X-Mansion. To capitalize on the fan excitement surrounding the release of X-Men: Apocalypse, Coldwell Banker created an immersive in-world...