Lowdown: Gamification
Chris JeffordSaint @ RKCR/Y&R
What do credit cards, online forums, school star charts and happy hours have in common? Well, if you've ever had a pang of envy over your colleague's platinum card or turned up to a specific pub at a specific time in order to redeem drink deals, then you are already active participants in the art of Gamification.
Gamification is the process of introducing traditional game strategies into real-world situations to heighten a consumer's propensity for participation. Games generally offer up a simple proposition - spend time with us, play with us, and we...