Campaign details
Brand: LifebuoyBrand owner: UnileverEntrant company: Mindshare, MumbaiMarket: IndiaSector: Bath toiletries, soapsMedia channels: Content marketing, Gaming & in-game advertising, Mobile & apps, Newspapers, Online display, Product sampling, Radio & audio, Social media, Television, Word of mouth, influencersBudget: 5 - 10 million
Executive summary
With the pronounced rise in daily new cases of Covid-19, India currently ranks amongst top countries in the world
According to the WHO, frequent handwashing with soap and frequently using alcohol-based hand sanitiser is an effective way to fight the coronavirus.
Lifebuoy, India's...