Campaign details
Brand: LifebuoyBrand owner: UnileverLead agency: Mindshare VietnamContributing agency: LoweCountry: VietnamIndustries: Bath, toiletries, soapsMedia channels: Direct marketing, Events & experiential, Integrated, Mobile & apps, Online display, Online video, Packaging & design, Search marketing, Social mediaBudget: Up to 500k
Executive summary
Every day, more than half a million children in Vietnam miss school due to preventable illnesses. Lifebuoy, the leading hygiene soap brand in Vietnam, believes in staying 'one step ahead of infection' and set out to cut sick days by half with an awareness...