Campaign details
Brand: LidlBrand owner: Lidl GBEntrant company: We Are Social, LondonIdea creation: We Are Social, London / Lidl, LondonMarket: United KingdomSector: Supermarkets & grocery storesMedia channels: Competitions & contests, Gaming & in-game advertising, Social media, Budget: Up to 500k
Executive summary
The UK supermarket landscape is extremely competitive, with 'the big 4' taking up a large share of the market. Lidl GB recognised it had a big job on its hands to win some of this market share. The brand wanted to increase positive...