Lessons from APAC: What can we learn from Asia’s social commerce strategy?

Elana Morris

Social commerce is an umbrella term that refers to a broader swath of interactions that take place in, around and adjacent to social platforms themselves. Marketers in the APAC region have taken advantage of this platform with swiftness and innovation. US marketers have much to learn from Asia’s approach.

Around the country, in their own houses and couches and beds, Americans are using social media apps. From the little rectangle in their hands, a cool glow emanates, as well as a soundtrack like a radio perpetually switching channels. They are on one of a handful of short-form social media apps including TikTok which boasts 150 million American users. For many users, navigating from a sponsored video on the app to an online storefront is an easy transition. But for others, purchasing from a social media app is simply too much trouble. So, what makes social commerce a viable way...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands