Campaign details
Agency: TAXI Canada LTD.Advertiser: Leon'sCategory: Building Brand Equity
Section I — Case Parameters
Business Results Period (Consecutive Months): March 2016 to July 2017Start of Advertising/Communication Effort: March 2016Base Period as a Benchmark: March 2015 to March 2016Geographic Area: National, English and FrenchBudget for this effort: Over $5 million
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
After 100 years of business in Canada, there are few people with a home to furnish who are unaware...