Campaign details
Brand: KnorrBrand Owner: Unilever TaiwanLead Agency: PHD TaiwanContributing Agencies: PHD TaiwanCountry: TaiwanIndustries: Convenience, readymadeMedia Channels: Content marketing, Games & competitions, Online display, Online video, Public relations, Social media, Search marketing, Websites & micrositesBudget: Up to 500k
Executive summary
As the market leader for over 20 years, Knorr needed to engage with its core audience with more meaningful rigour.
Knorr understood that today's moms are busy and stressed, balancing different roles at work and at home. In constant pursuit of more efficient ways to make...