Campaign details
Brand: KFCAdvertiser: Yum! BrandsEntrant: Mother / MindshareCategory: Single MarketPrincipal authors: Tatiana Jezierski, Mother; Neasa McGuinness, Mother; Justin Clouder, Mindshare; Jack Farrelly, MotherContributing authors: Kieran Bradshaw, Mother; David Hartley, Accelero; Jack Hinchliffe, KFC UK & Ireland; Amy Binns, KFC UK & Ireland; Chris Gallery, Mother; John O'Gorman, Mindshare
Summary
KFC had an iconic product and endline, but a brand and business in stagnation. This paper details how the UK marketing team and agencies created a new strategic platform and communications approach, to fuel a much-needed business transformation. From 2017...