KFC: Machine Woos Man

Daniel Khor, Aparna Krishnan, Samuel Lee

QSR brand KFC partnered with Google to create a targeted campaign based on a viewer's choice of YouTube videos to relaunch its Popcorn Chicken product in Malaysia.

Campaign details

Brand: KFCBrand owner: QSR Stores Sdn BhdLead agency: Universal McCannContributing agency: Ensemble WorldwideMarket: MalaysiaIndustries: Restaurants & takeawaysMedia channels: Online videoBudget: Up to 500k

Executive summary

KFC Malaysia wanted to relaunch an iconic product – Popcorn Chicken. This was a product that took the country by storm in the 1990s and KFC wanted to achieve the same level of success as the original launch.

But success was an uphill task with the brand facing a poor history of relaunches and mounting pressure from competitors....

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