Campaign details
Brand: Kellogg's ChocosBrand owner: Kellogg's IndiaLead agency: GroupM - MindshareCountry: IndiaIndustries: Breakfast cereals
Executive summary
What do you call a consumer who wants to buy everything you have, doesn't care what it costs and is less than five feet tall? A marketer's dream? Nope. You call them kids.
Kellogg's, the market leader in the breakfast cereals category, had Chocos as a key variant in its business portfolio that was primarily targeted at kids. While the mother is an important decision maker, kids and their pester power become an important...