Campaign details
Brand/Sponsor: KBank Live
Title: Kelly Monthly Rescue
Campaign Cost: low-budget (under $100,000)
Campaign Scope: Local
Advertising Agency: DENTSU (THAILAND) LTD
Product Type: Financial Service
Campaign Start: 07/08/2016
Campaign Ends: 09/16/2016
Campaign Ran: Thailand
Campaign Description: target expansion (to build incremental volume)
Campaign Summary
Earning brand loyalty and consumers engagement is not easy for banking industry. K bank, one of a top 3 banking in Thailand wanted to be more engage among one of the biggest target group of banking services – young office workers. With a strong competition...