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Agency name: iD Experiential Client name: Britvic Soft Drinks Category: Brand-building
BACKGROUND
State of the business:
Fruit Shoot was an established brand in the children's drinks category at the point of delivering this campaign and an important brand in the Britvic portfolio. This was the first live brand engagement activity the brand had run.
Challenges & Opportunities:
Marketing to children - clearly there are strict regulations to marketing to children so we had to tread a careful line in the approach we took and ensure that all of our...