Viewpoint – Response to 'Client-driven change: the impact of changes in client needs on the research industry' (IJMR, 48, 4)
Bernice HardieRainmakers csi
This paper clearly identified the reasons why the research industry needs to restructure and focus on delivering solutions rather than fragmented findings for clients. In looking at ways to meet the challenges of this transition, though, the paper not only questioned the ability of current agency structures to survive, but also, sadly, gave the impression that researchers may not have the skills required to meet these changing client needs. Why such pessimism?
The growing...