The role of pricing research in assessing the commercial potential of new drugs in development
David Hanlon
and
David LueryTaylor Nelson Sofres
Introduction
When does one begin to start conducting global pharmaceutical pricing research, who needs to be interviewed and what techniques should be applied?
These are some of the challenges facing pharmaceutical market researchers when assessing the commercial potential of new drugs in development. It may take anywhere between five and ten years to develop a new drug from first entering clinical trials in humans to actual launch. However, in order to assess the investment of...