Real-time Experience Tracking gets closer to the truth
Fiona Blades
MESH Planning
Market researchers are constantly looking for ways to gain a better understanding of people, their behaviour and attitudes. The rapid development of technology has not only changed the face of marketing, as online marketing and social media rise in importance for brands, but it has opened up new possibilities for market researchers.
John Wanamaker, born in 1838, is attributed with coining the phrase ‘Half the money I spend on advertising is wasted; the trouble is I...