Post-modern Research and the Arts
James Rothman, James Rothman Marketing & Economic Research
RESEARCH OBJECTIVES FOR THE ARTS
Peter Verwey (1992) has already described the Arts Councils research requirements but it maybe helpful to start with a reminder of some of the areas in which research can help the arts. Here is a possible listing of main headings:
- Determining strategy
- Monitoring that the objectives of a subsidised arts programme are being achieved
- Maximising income
- Helping to make a case either for the arts in general or ...