Out With the New, In With the Old
Wendy GordonAcacia Avenue
MARKETING AND THE INCA EMPIRE
At the heart of the once-mighty Inca Empire (1430-1530), the magnetic city of Cuzco draws hundreds and thousands to its cobbled streets, lured by the city's combination of colonial and religious splendours built on the hefty stone foundations of the Incas. In 1950 Cuzco suffered a devastating earthquake that destroyed almost all the buildings except those built on the ancient Inca foundations.
Lonely Planet Peru, 5th edition
This story has a parallel in the microscopic empire of marketing and research...