'It's as Vital as the Air That They Breathe . . .'
The Development of a Segmentation of the Baby Milk Market
Julie Hindmarch and Chrissie WellsLeapfrog Research & Planning
Fidelma PriceSMA Nutrition
BACKGROUND
SMA Nutrition infant formula was first introduced in the UK in 1956 when the birth rate was almost one-third higher than it is today. Certainly 1956 was an interesting and diverse year for the UK: Sir Cyril Hinshelwood was one of two winners of the Nobel Prize for chemistry, the UK national committee for UNICEF was established and the Suez...